Strong hold. Zero shine. Total control.

Smash It is a modern matte clay that delivers clean texture, flexible control and all-day wear without the heaviness. Powered by kaolin and bentonite clays, it builds natural volume and definition, while beeswax provides a lasting, reworkable hold that never feels crunchy or greasy.

A blend of lightweight conditioning agents ensures smooth application, even distribution and touchable softness, making it ideal for textured crops, lived-in styles or clean, modern grooming. Humidity-resistant and non-greasy, it keeps hair matte, structured and controlled from morning to night.

Australian-made and barber-approved, Smash It is effortless texture and confident styling in one jar.

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Frequently Asked Questions

Find answers to common questions about SMASH IT

Smash It is a matte styling paste that adds texture, fullness, and flexible hold without shine. It defines your style while keeping hair touchable and natural-looking all day.

Yes — Smash It works across most hair types, especially short to medium lengths. It adds grip to fine hair, control to thick hair, and enhances natural texture without weighing hair down.

Start with a small amount (pea-sized), warm it between your palms, and work it through dry or slightly damp hair. Add more as needed — a little goes a long way.

No. Smash It is formulated with natural clays like kaolin and bentonite to deliver a true matte finish with zero grease and no unwanted shine.

Yes — despite its strong hold, Smash It rinses out easily with warm water and shampoo thanks to its balanced blend of clays, waxes, and lightweight conditioners.

Becoming a Smash It stockist is easy — simply reach out via our SELL page. We’ll walk you through wholesale pricing, minimum order quantities, and support options available for salons, barbershops, and retail partners.